Cookie Policy

Last Updated: June 12, 2026

1. Introduction

Welcome to Zupas (zupas-food.click). We are committed to being transparent about how we collect and use data related to your online experience. This Cookie Policy provides detailed information about how and when we use cookies on our website.

This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

If you have any questions about our use of cookies or other tracking technologies, please contact us using the information provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better and more personalized user experience, and to gather reporting information.

Cookies set by the website owner (in this case, Zupas) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website for the first time, our server sends a cookie to your browser, which then stores it on your device. The next time you visit, your browser sends the cookie back to our server, allowing us to recognize you and remember your preferences and activities.

Cookies can be classified in several ways:

• Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session while you navigate through the website.
• Persistent Cookies: These remain on your device for a set period or until you delete them manually. They are used to remember your preferences and settings for future visits.
• First-Party Cookies: Set directly by the website you are visiting.
• Third-Party Cookies: Set by a domain other than the one you are visiting, typically used for advertising and analytics purposes.

3. Types of Cookies We Use

We use the following categories of cookies on our website:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and account access. Without these cookies, services you have requested cannot be provided. You cannot opt out of these cookies as they are fundamental to the proper functioning of our website.

Essential cookies help with tasks such as:

• Maintaining your login session
• Remembering items in your shopping cart or order preferences
• Ensuring secure browsing and preventing fraudulent activity
• Balancing server load and maintaining website performance

3.2 Analytics and Performance Cookies

These cookies allow us to recognize and count the number of visitors to our website and to see how visitors move around our site when they are using it. This helps us improve the way our website works, for example, by ensuring that users find what they are looking for easily. The information collected by analytics cookies is aggregated and therefore anonymous.

We primarily use Google Analytics to collect and analyze this data. Google Analytics helps us understand visitor behavior, traffic sources, and content performance, allowing us to continuously improve the user experience on our website.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.

Functional cookies help with:

• Remembering your language and regional preferences
• Storing your food order preferences and dietary settings
• Saving your location for finding nearby Zupas restaurants
• Personalizing content and recommendations based on your browsing history

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

We use Google Ads and may use other advertising platforms to promote our food services. These cookies track your browsing habits and allow us to show you relevant ads on other websites you visit.

4. Specific Cookies Used on Our Website

The following table provides detailed information about the specific cookies used on zupas-food.click:

5. Legal Basis for Cookie Use

We operate in the United States, and our use of cookies is governed by applicable U.S. federal and state laws, including:

• The Federal Trade Commission (FTC) Act — which protects consumers against unfair or deceptive practices in commerce, including online privacy.
• The California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) — which grants California residents specific rights regarding their personal data, including the right to opt out of the sale or sharing of personal information collected via cookies.
• The CAN-SPAM Act — relevant to any marketing-related cookies tied to email campaigns.

For users in California, some cookies used for advertising purposes may constitute a "sale" or "sharing" of personal information under the CCPA/CPRA. You have the right to opt out of such activities. Please see Section 7 for information on how to exercise this right.

6. Third-Party Cookies and Services

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website and deliver advertisements on and through our website. The key third-party services we use include:

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information on our behalf to evaluate your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

6.2 Google Ads (formerly Google AdWords)

We use Google Ads to advertise our food services across the internet. Google Ads uses cookies (including the _gcl_au cookie) to serve ads based on your prior visits to our website. This allows us to reach people who have previously visited our website with relevant advertisements.

6.3 Facebook / Meta Pixel

We may use the Facebook Pixel, a piece of code that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. We may use this data to deliver targeted advertising on Facebook and Instagram to people who have visited our website.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in several ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to block all cookies, to alert you when a cookie is being set, or to delete cookies after each browsing session. Please note that if you block or delete cookies, some features of our website may not function properly.

Instructions for managing cookies in popular browsers:

• Google Chrome: Go to Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Go to Options → Privacy & Security → Cookies and Site Data
• Safari: Go to Preferences → Privacy → Manage Website Data
• Microsoft Edge: Go to Settings → Cookies and site permissions → Cookies and data stored
• Opera: Go to Settings → Advanced → Privacy & Security → Site Settings → Cookies

7.2 Opt-Out Tools for Third-Party Advertising

You can opt out of interest-based advertising from participating companies using the following tools:

• Google Analytics Opt-Out: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being collected by Google Analytics.
• Google Ads Settings: Visit Google Ad Settings to manage your Google advertising preferences and opt out of personalized ads.
• Facebook Ad Preferences: Visit Facebook Ad Preferences to control how Facebook uses your data for advertising.
• Network Advertising Initiative (NAI): Visit the NAI Opt-Out Tool to opt out of targeted advertising from NAI member companies.
• Digital Advertising Alliance (DAA): Visit AboutAds.info to opt out of interest-based advertising from DAA participating companies.
• Your Online Choices (for EU users): Visit youronlinechoices.eu to manage your online advertising cookie preferences.

7.3 California Residents — Your Rights Under CCPA/CPRA

If you are a California resident, you have the right to opt out of the "sale" or "sharing" of your personal information, which may include data collected through certain advertising cookies. To exercise this right, please contact us at [email protected] with the subject line "Do Not Sell or Share My Personal Information."

8. Impact of Disabling Cookies

While you have the right to restrict or block cookies, please be aware that doing so may affect your experience on our website. The potential impacts of disabling different types of cookies include:

9. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. However, you can use the opt-out mechanisms described in Section 7 to control tracking and advertising cookies.

10. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13 through cookies, please contact us immediately at [email protected].

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or for any other reason we deem necessary. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to periodically review this page to stay informed about our use of cookies.

Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy. If you do not agree to the updated policy, please adjust your cookie settings using the methods described in Section 7 or discontinue use of our website.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

We aim to respond to all inquiries within 10 business days. For California residents exercising rights under the CCPA/CPRA, we will respond within 45 days as required by law.